CELESTE
PRITCHARD
Strategic Communications Student
About Me
I am a student at the University of North Carolina at Chapel Hill majoring in Advertising and Public Relations with a minor in Art History. After graduation, I hope to work in an in-house marketing role for an innovative, globally-minded company. Some industries that I am particularly interested in are fashion, art and design, consumer products, and sports.
My previous work experience has been in marketing for luxury fashion and interior goods. In my future career I hope to build on my knowledge that I have learned from my internship and academic settings, such as how to efficiently utilize SEO, SEM, and social media, to pursue a role as a marketing executive.
Work Experience
Wild & Gorgeous
London, United Kingdom
January 2017 - April 2017
Wild & Gorgeous is a luxury children's clothing company based in London. The founders and designers, Lucy Enfield and Sophie Worthington have taken inspiration from their travels and personal backgrounds to create classic pieces, with a fun, playful twist. As a marketing intern at Wild & Gorgeous, I analyzed social media data across multiple platforms to attract new follower demographics and increase brand publicity. I also assisted with advertising campaigns to promote the brand's SS17 collection.
The Urban Electric Company
Charleston, South Carolina
June 2016 - August 2016
The Urban Electric Company, based in Charleston, South Carolina, is a global leader in the luxury lighting industry. Their handmade fixtures, which are all made in-house, are used by the world's most renowned interior designers and architects. While at Urban, I worked with the Marketing and Finance teams to create a Marketing Metrics program to record and track the productivity of the company's marketing efforts.
Discovery Communications, Inc.
Silver Springs, Maryland
April 2014 - May 2014
Discovery Communications is an American mass media company that controls prominent television channels, such as Discovery Channel, Animal Planet, Investigation Discovery, and TLC. I interned for Discovery Education, a subsidiary of Discovery Communications that provides digital textbooks and educational resources for elementary and middle school students.
Education
2018 / MAY
University of North Carolina at Chapel Hill
I am a graduating senior at the University of North Carolina at Chapel Hill studying Media and Journalism with an emphasis in Strategic Communications. I am active member of various organizations on campus, including the Undergraduate Consulting Club, Carolina Women in Business, the Marketing Club, and Delta Delta Delta Sorority.
2014 / MAY
Episcopal High School
Episcopal High School is a co-ed, 100 percent boarding school in Alexandria, Virginia. At Episcopal, I was inducted into the Cum Laude Society and the National French Honor Society. I was the recipient of the Lettie Pate Evans Merit Scholarship. During my time at Episcopal, I was a member of the Varsity Tennis team, the Varsity Squash team, the Varsity Volleyball team, and the French Club.
